Current Programs: Sun Devil 101 (ASU Welcome Week): Sun Devil 101 takes place, from the Wednesday through Sunday before school begins.  It is an introduction to ASU life.  Included are opportunities to meet ASU faculty and staff, get acquainted with campus life, attend success workshops, participate in ASU traditions, buy books, locate classes, get parking [...]

Regardless of low admission standards at ASU, U.S. News and World Report 2004 rankings show another important area of concern.  U.S. News gathers data for incoming freshman (SAT’s, GPA’s, etc.) and predicts what graduation rates would be appropriate for incoming freshman and then compares them to actual graduation rates.  Penn State, Iowa State and UCLA [...]

Arizona State University was established in 1885 as a teachers college and is currently one of the five largest public universities in the country, with a freshman enrollment approaching 7,200 students per year.  Additionally, over 5,000 transfer students enroll at ASU annually, more than any other major U.S. university.[5] In 2002, ASU enrolled 5,531 new [...]

American universities, when viewed through the proper lens, are the equivalent of large corporations.  They share many of the same functional components, goals, constituents, shortcomings, challenges, and opportunities found in large corporations today (See Appendix 1).  Like many corporations, universities are judged heavily on their ability to retain customers.  In the academic world, customer retention [...]