Rodel ASU Plan: Executive Summary (2/2)

December 20, 2010

The Rodel MBA proposal develops a plan of action to address freshman retention rates based on the current environment, research, and best practices in both the academic and the business environments.  This report views the current environment from a business perspective, as well as the traditional academic perspective.  This study utilizes both academic and business [...]

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Rodel ASU Plan: Executive Summary (1/2)

December 20, 2010

Arizona’s state universities are experiencing a crisis.  Student retention rates in Arizona universities remain well below those of many other state universities.  Arizona State University (ASU) is also vulnerable to this phenomenon as its freshman retention rates, 4-year graduation rates, and 6-year graduation rates are all serious concerns for faculty, staff, administrators, and students.  Freshman [...]

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Rodel University Retention Program at ASU

December 20, 2010

The Rodel ASU University Retention Program was researched, created, and presented by Brian Leonard, Tiffany Rowe, Sam Tran, Chris Clark, and Andrew Donadee, all ASU MBA’s.  It was presented to on February 12, 2004. While getting my MBA from the W. P. Carey School of Business at Arizona State University, I learned a lot.  Most [...]

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Business Analogies to Boxing

December 11, 2010

As many of you know, one of my hobbies and passions is boxing. I’m a bit too old to be super-competitive with some of the younger guys in the gym. However, I’ve learned that the wisdom, patience and self-understanding that comes with age, helps to offset some of the age discrepancy. As I rotate from [...]

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Star Trek is Business School

December 11, 2010

“Every 1 point increase adds $1,300 to an annual salary/income”. Howdy ya’ll.  When she said this to me, a decade of small business consulting lessons all converged into one.  I could see it as clearly as the sun shines in the bright Phoenix skies. We were on “Date Night” and were having a blast with [...]

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Sales Analogies: Is Rock Climbing Like Sales?

December 11, 2010

What do rock climbing and marketing have in common? I just went with my girlfriend to Camelback Mountain in Phoenix for the first time today.  Let me say that you don’t “hike” camelback mountain; you “climb” Camelback mountain.  How does this relate to marketing? When I was younger, I sometimes looked down on sales, marketing, [...]

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Burned by SMB Consultants?

July 7, 2009

For all those business owners who have been burned by one of the larger Small Business Consulting Firms (and you know who they are). Once upon a time there was a young man who was quite lonely in life and he sought the companionship of a fine woman.  One day, this man met a beautiful [...]

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Sneaky Market Research: Quantcast.com

June 4, 2009

Abraham Lincoln once said “Information is Power“. OK, he didn’t say that, but somebody important did…and its true in today’s business world more than ever. Below I’ve created a quick and simple overview on one of the most valuable, simple and unique market “spying” tools that I’ve ever been exposed to. You do not want [...]

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